The Meraki Digital Story, About Me ME
Welcome to Meraki Digital – where I craft brands with soul.
Hi, I’m Sam, and if there’s one thing I’ve learned from building two successful hospitality businesses, it’s that every brand has a story waiting to be told. Whether through visuals, words, or experiences, I’ve always been a storyteller at heart—fuelled by my love for food, travel, and the beauty of the outdoors. Now, through Meraki Digital, I channel that passion into helping businesses like yours connect with their audience in an authentic, unforgettable way.
As a passionate foodie, wife to a chef, and mother of three, I’ve found that life is all about experiences. I live for weekends spent exploring nature’s beauty and savouring moments of peace and creativity. That’s why blending my personal passions with my work makes so much sense to me. I understand the desire to create something raw and real—and that’s exactly what I offer to my clients: an authentic partnership where I help you build a brand that’s as true to your vision as it is impactful to your audience.
Need a custom logo design that captures your brands soul? I’m here to make it happen.
Looking for a website design that tells your unique story and draws your customers in? I’ve got you covered.
Not sure where to start marketing your business online? You’re in the right place. After all, you found me, didn’t you?
Let’s build something together that’s not just beautiful, but impactful - designed to resonate with your audience and grow your business.
MY MISSION
Meraki Digital is committed to crafting brands that resonate deeply with their audiences, infusing soul, purpose, and meaning into every aspect of their digital presence. I aspire to transform how your brand connects with your customers, fostering genuine relationships and powerful brand loyalty.
MERAKI (Mey-rah-kee): Greek, meaning to put a piece of yourself into everything you do—working with passion, love, and creativity. That’s exactly what I bring to every project: a brand built with soul, a story told with heart, and a partnership rooted in shared dreams
WHY ME?
When we work together, I take the time to get to know you and your Meraki (your passion for what you do). I’m not about cookie-cutter solutions or “I want this logo but make it orange” kind of briefs.
I choose to work with amazing dreamers—people who want to fight for their vision and breathe life into their brand. Consider me your digital cheerleader—just as invested in your success as you are, ready to tell your story in a way that connects, excites, and makes people feel your passion.
With my background in hospitality and tourism, a sector I know inside out from both personal and professional experience, I’m not just another marketer. I’ve built two successful businesses in the industry and I understand the South West, its people, and what makes this place tick. If you’re looking for a partner in crime vibe. Someone to bounce ideas off and even test the boundaries. Then, I’m your girl and I can’t wait to hear from you.
THE PASSIONATE PROFESSIONAL
Here’s a snapshot of my journey and the skills I’ve worked hard for along the way.
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I have a passion for digital art, which led me to complete my Diploma of Graphic Design through CATC Design School in 2016.
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With years of practical experience in digital marketing for my own businesses and others, I realised my skills were solid but lacked formal recognition. In 2024, I invested in myself by completing a comprehensive course through the Digital Marketing Institute. This has confirmed my skills, giving me the confidence to help you get your business seen and felt.
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This program, developed by the UN Global Compact Network Australia, has equipped me with the expertise to identify and avoid greenwashing, allowing me to craft credible ESG narratives in marketing.
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For over a decade, I have successfully managed two businesses and served as a Marketing Manager for various local South West businesses in the hospitality and tourism industry. My roles have involved strategic planning, brand management, website design, graphic design, and digital marketing, consistently delivering results year on year. I take pride in my experience, knowing that the skills I've honed enable me to bring the same passion and success to your business.
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I believe that staying ahead in the ever-evolving digital landscape is crucial. That’s why I dedicate time to consistently learn, research, and invest in understanding the latest trends and technologies in branding, marketing, and design. This commitment not only enhances my skills but also ensures that I can provide innovative solutions tailored to your business needs.
STORIES OF SUCCESS
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Foodlosophy
Sam went above and beyond to help us figure out where to go next with our business idea. She was a wealth of knowledge and creativity, helping us identify our strengths and weaknesses to build a business plan that helped us feel in control and confident of our next steps.
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Busselton Jetty
While working for Busselton Jetty, I was able to increase social media reach by 82% and engagement by 14%. After optimising the website and adding content marketing, the Jetty saw a 46% increase in users which subsequently led to an increase in revenue through the website.
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Justine D
As our marketing coordinator, Sam has been nothing short of extraordinary. Her ability to whip up brilliance - whether it's in the form of social media wizardry, genius graphic design, or managing the website all while exceeding objectives- is nothing short of legendary.