The Passion Behind Meraki Digital: Crafting Brands with Soul
Every brand has a story, a heartbeat that makes it unique. For me, crafting a brand is more than just designing a cookie cutter logo and choosing favourite colours—it's about capturing the essence of a business, infusing it with soul, and helping it connect deeply with an audience. That’s the passion that led me to start Meraki Digital. I wanted to create a space where small businesses, particularly in the hospitality and tourism sectors, could transform their visions into powerful, engaging brands. Tell their stories and connect. Here’s how it all began...
The journey to starting Meraki Digital
I’ve always been passionate about storytelling—whether through design, words, or digital spaces. Over the past decade, I noticed that many small businesses in the hospitality and tourism industries were struggling to find their voice online. They had incredible products and services, but their branding didn’t reflect the heart and effort behind them. That’s when I realised I could help. Meraki Digital was born from a desire to help these businesses not just survive, but thrive by creating brands that truly resonate.
The meaning of the word Meraki
Meraki is a Greek word, meaning to do something with soul, creativity, or love—to put something of yourself into your work. When I knew I wanted to start my business, I went looking for a name that would suit me, while capturing that feeling I get deep down about storytelling. I searched for weeks, before I came across the word Meraki on Pinterest of all places. As soon as I read it I knew. Thats me.
It perfectly captures what I strive to do with every project as well as my personality, passion and drive to see businesses succeed. With Meraki Digital, I don’t just want to design logos or websites; I want to CRAFT BRANDS; craft experiences that deeply align with a business’s purpose and goals. It means that I will only work with you in a fully open, honest and passionate process of co-creation. In doing so, the end result will always something we’re both proud of and something that the community - our community - your community will connect with.
Why Tourism & Hospitality?
Having worked closely with businesses in hospitality and tourism, I saw firsthand how important it is for them to connect emotionally with their community, their customers. In an industry where experience is everything, your brand should reflect the unique atmosphere you’ve worked so hard to create. From cafés and hotels to adventure tours and tourism attractions, I work with small to medium businesses located in the South West of Western Australia and beyond to craft brands that tell their story and draw customers in.
I’m a passionate foodie, married to a chef, and a proud mother of three. As a family, we thrive on experiences and love exploring new places—weekends are our time to break free from the everyday and dive into something raw and extraordinary. Being outdoors is where I find peace and inspiration, surrounded by the beauty and lessons nature offers. This connection to adventure and experiences naturally flows into my work. It means I can offer you an honest, authentic perspective, rooted in a shared passion for what you’re building. As someone who truly understands both what you want and what I’d want as a customer, I’m dedicated to helping you tell your story in a way that deeply connects with your audience.
My approach to branding
My approach is simple: I immerse myself in your world. I believe in taking the time to understand what drives your business, your story, and your goals. It’s not just about creating something that looks nice; it’s about building a brand that feels authentic. I go the extra mile in the design process, working closely with all my clients to ensure that every detail—from the logo to the website—is a true reflection of your business.
So, hello from me - Sam, a.k.a - Meraki Digital, I’m here to help you find the heart of your brand and share it with the world. Whether you’re starting fresh or looking to reimagine your brand, I’d love to be a part of that journey. If you're ready to create a brand that’s deeply connected to your purpose, let's talk. Book a free, no obligation, first date (discovery call) to see how we can start crafting your brand with soul together.
Here’s to your story,
Sam Ninness
